SHEIN, a global online fashion and lifestyle brand, participated in "KANSAI COLLECTION 2026 SPRING & SUMMER," one of Japan's largest fashion events, held on April 5, 2026. Beyond mere event sponsorship, SHEIN deploys its unique 'on-demand production model' to accurately reflect real-time fashion trends from the front lines, such as the venue and social media, into the domestic market. As a result, attention to related items surged, originating from the event, with sales of specific items showcased in the "Mori Girl" segment increasing by 91%. Furthermore, search volumes for the two featured trend keywords, "Balletcore" and "Mori Girl," both increased by 50%, and the purchase rate (conversion rate) on a special page improved by a remarkable 136%. This release reveals the "mechanism for creating hits" behind SHEIN's strong support from Japan's Gen Z. Balletcore Stage Balletcore Stage Mori Girl Stage ■Linking Social Media Enthusiasm and Purchases Originating from Kansai Collection At this stage, the latest looks themed around this season's trends, "Balletcore," "Mori Girl," and "Y2K," were unveiled. Fifteen glamorous models, including Sakura, Neo, and Shinako, who are immensely popular among Gen Z, appeared wearing SHEIN's latest items, presenting a dazzling runway for approximately 7 minutes. They proposed styles recommended for Spring/Summer, receiving a significant response from Japan's youth. Notably, the fervent reactions on social media did not end as a temporary boom but directly led to actual purchasing behavior. Overwhelming Spread on Social Media Show venue snapshots for media posted on official social media garnered over 10 million views through organic reach. Runway snaps posted on influencer social media accounts also surpassed 1 million views, becoming a major topic. Conversion to High Purchase Rate Against this backdrop of immense reaction, a special page linked to the stage, created within the official app and website, achieved an extremely high purchas