How does REVISIO obtain its attention data?

Dedicated devices equipped with human recognition technology are installed in households, measuring second-by-second how much viewers are paying attention to the TV screen.

Why do OTT original content achieve high attention rates?

It is believed that being a paid service and the exclusivity of the content increase viewers' sense of purpose.

Which content garnered the most attention in this survey?

Netflix's "Jigoku ni Ochiru yo" showed the highest attention rate at 59.3%, followed by "Fist of the North Star" at 55.4%, and "Kujo no Taizai" at 54.2%.

What are the characteristics of content that resonates with specific generations?

"Jigoku ni Ochiru yo" resonated with F3 (women 50+) familiar with Kazuko Hosoki's era, "Kujo no Taizai" with F1 (women 20-34) for depicting modern societal distortions and featuring young actors, and "Fist of the North Star" with M3 (men 50+) as the original generation.

How can this data be utilized for advertising strategies?

By understanding the trends of content that resonates with the target audience, it can be used to optimize ad delivery platforms and creative strategies.

AI News NQ Analysis

REVISIO Releases Attention Data for Connected TV: Reveals Viewing Intensity of Popular Content

Key facts

REVISIO Releases Attention Data for Connected TV: Reveals Viewing Intensity of Popular Content
REVISIO Inc. analyzed viewing data for popular content on Connected TV (CTV), announcing that titles like Netflix's "Kujo no Taizai" and Prime Video's "Fist of the North Star - The Legend of Toki-" achieved high attention rates. These programs significantly surpassed the average attention for their respective platforms and terrestrial broadcasts, resonating strongly with specific audience segments.
Source: PR TIMES
Date: Fri Jun 12 2026 18:10:01 GMT+0900 (Japan Standard Time)

Direct answer

REVISIO Inc. analyzed viewing data for popular content on Connected TV (CTV), announcing that titles like Netflix's "Kujo no Taizai" and Prime Video's "Fist of the North Star - The Legend of Toki-" achieved high attention rates. These programs significantly surpassed the average attention for their respective platforms and terrestrial broadcasts, resonating strongly with specific audience segments.

Citation: REVISIO Releases Attention Data for Connected TV: Reveals Viewing Intensity of Popular Content (Fri Jun 12 2026 18:10:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 12 2026 18:10:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

REVISIO Inc. analyzed viewing data for popular content on Connected TV (CTV), announcing that titles like Netflix's "Kujo no Taizai" and Prime Video's "Fist of the North Star - The Legend of Toki-" achieved high attention rates. These programs significantly surpassed the average attention for their respective platforms and terrestrial broadcasts, resonating strongly with specific audience segments.

AI Analysis

Frequently Asked Questions

Q: How does REVISIO obtain its attention data?: A: Dedicated devices equipped with human recognition technology are installed in households, measuring second-by-second how much viewers are paying attention to the TV screen.
Q: Why do OTT original content achieve high attention rates?: A: It is believed that being a paid service and the exclusivity of the content increase viewers' sense of purpose.
Q: Which content garnered the most attention in this survey?: A: Netflix's "Jigoku ni Ochiru yo" showed the highest attention rate at 59.3%, followed by "Fist of the North Star" at 55.4%, and "Kujo no Taizai" at 54.2%.
Q: What are the characteristics of content that resonates with specific generations?: A: "Jigoku ni Ochiru yo" resonated with F3 (women 50+) familiar with Kazuko Hosoki's era, "Kujo no Taizai" with F1 (women 20-34) for depicting modern societal distortions and featuring young actors, and "Fist of the North Star" with M3 (men 50+) as the original generation.
Q: How can this data be utilized for advertising strategies?: A: By understanding the trends of content that resonates with the target audience, it can be used to optimize ad delivery platforms and creative strategies.