What is the main theme of this webinar?

The theme is 'Creating New Advertising Value through Broadcast x Streaming,' discussing TBS's next-generation media strategy in the era of Connected TV (CTV) using attention data.

Who are the main speakers at the webinar?

The main speakers are Mr. Akinori Uno, DX Sales Director at TBS Television, Inc., and Mr. Ryunosuke Kitagawa, Sales Manager at the host company, REVISIO Inc.

Who is this webinar recommended for?

It is recommended for marketing and advertising professionals at operating companies, as well as account planners and media planners at advertising agencies—anyone involved in terrestrial and Connected TV commercial strategies.

What is the 'attention data' used in the webinar?

It is data automatically acquired every second by REVISIO's proprietary human recognition technology, which measures 'who' is watching the TV screen, 'when,' and for 'how long' in households.

What kind of company is REVISIO Inc.?

REVISIO is a company that uses human recognition technology to acquire viewing posture (attention) data for TV programs and commercials, providing B2B viewing analysis services to advertisers, advertising agencies, and broadcasters.

AI News NQ Analysis

Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy [REVISIO Free Webinar]

NQ Score 45/100

N1 Content Completeness 8

Key facts

Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy [REVISIO Free Webinar]
REVISIO Inc. will host a free webinar in June 2026 titled 'Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy,' featuring Mr. Akinori Uno, DX Sales Director at TBS Television. Against the backdrop of the spread of Connected TV, the webinar will discuss next-generation media strategies that span broadcast and streaming, utilizing 'attention data' from human recognition technology. It aims to uncover the importance of 'quality per reach,' which cannot be measured by quantitative data like ratings and views, and to provide practical insights for marketers at operating companies and advertising agency professionals.
Source: PR TIMES
Date: Tue Jun 02 2026 18:10:02 GMT+0900 (Japan Standard Time)

Direct answer

REVISIO Inc. will host a free webinar in June 2026 titled 'Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy,' featuring Mr. Akinori Uno, DX Sales Director at TBS Television. Against the backdrop of the spread of Connected TV, the webinar will discuss next-generation media strategies that span broadcast and streaming, utilizing 'attention data' from human recognition technology. It aims to uncover the importance of 'quality per reach,' which cannot be measured by quantitative data like ratings and views, and to provide practical insights for marketers at operating companies and advertising agency professionals.

Citation: Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy [REVISIO Free Webinar] (Tue Jun 02 2026 18:10:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 02 2026 18:10:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

REVISIO Inc. will host a free webinar in June 2026 titled 'Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy,' featuring Mr. Akinori Uno, DX Sales Director at TBS Television. Against the backdrop of the spread of Connected TV, the webinar will discuss next-generation media strategies that span broadcast and streaming, utilizing 'attention data' from human recognition technology. It aims to uncover the importance of 'quality per reach,' which cannot be measured by quantitative data like ratings and views, and to provide practical insights for marketers at operating companies and advertising agency professionals.

AI Analysis

Frequently Asked Questions

Q: What is the main theme of this webinar?: A: The theme is 'Creating New Advertising Value through Broadcast x Streaming,' discussing TBS's next-generation media strategy in the era of Connected TV (CTV) using attention data.
Q: Who are the main speakers at the webinar?: A: The main speakers are Mr. Akinori Uno, DX Sales Director at TBS Television, Inc., and Mr. Ryunosuke Kitagawa, Sales Manager at the host company, REVISIO Inc.
Q: Who is this webinar recommended for?: A: It is recommended for marketing and advertising professionals at operating companies, as well as account planners and media planners at advertising agencies—anyone involved in terrestrial and Connected TV commercial strategies.
Q: What is the 'attention data' used in the webinar?: A: It is data automatically acquired every second by REVISIO's proprietary human recognition technology, which measures 'who' is watching the TV screen, 'when,' and for 'how long' in households.
Q: What kind of company is REVISIO Inc.?: A: REVISIO is a company that uses human recognition technology to acquire viewing posture (attention) data for TV programs and commercials, providing B2B viewing analysis services to advertisers, advertising agencies, and broadcasters.