What is the concept of the Hibié brand?

It is to add sensibility and beauty to 'ordinary things' in daily life, recreating value from 'just something to use' to 'something you want to choose'.

What material is the Hibié fashion bag made from?

It uses thick art paper with embossed processing, achieving both the lightness unique to paper and a luxurious feel.

When does the crowdfunding campaign start?

Pre-order sales will begin on CAMPFIRE from April 1, 2026, and will run until April 30.

AI News NQ Analysis

Reqree Inc. Launches New D2C Brand 'Hibié,' Proposing Fashion Bags That Redefine the 'Paper Bag' as its First Product

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AI Summary (NQ-processed)

Reqree Inc. has launched its new D2C brand 'Hibié,' proposing fashion bags that redefine the 'paper bag' as its first product. Pre-order sales will begin on the crowdfunding site CAMPFIRE from April 1, 2026.

AI Analysis

Frequently Asked Questions

Q: What is the concept of the Hibié brand?: A: It is to add sensibility and beauty to 'ordinary things' in daily life, recreating value from 'just something to use' to 'something you want to choose'.
Q: What material is the Hibié fashion bag made from?: A: It uses thick art paper with embossed processing, achieving both the lightness unique to paper and a luxurious feel.
Q: When does the crowdfunding campaign start?: A: Pre-order sales will begin on CAMPFIRE from April 1, 2026, and will run until April 30.