Recustomer Inc. (Headquarters: Chuo-ku, Tokyo; Representatives: Yasuhito Shibata, Shota Tsujino; hereinafter: Recustomer) announces that Yamadaya Inc. (Headquarters: Nishi-ku, Nagoya, Aichi), which operates multiple fashion brands including the women's wear brand "LASUD," has introduced the post-purchase experience platform "Recustomer" to improve the post-purchase experience, including returns, exchanges, order cancellations, and delivery tracking in e-commerce. ■ Background of Introduction The official online store "YAMADAYA STORE," operated by Yamadaya Inc., features multiple brands such as LASUD, Aga, and SCOTCLUB. The company has long felt that "brands with a smoother return experience are naturally more likely to be used again" when using major e-commerce services, and believes that the post-purchase experience is important for building long-term customer relationships. Therefore, they have been promoting initiatives to enhance customer peace of mind after purchase, such as enclosing return forms and offering free return campaigns, and have realized that making returns easy leads to customer satisfaction and repeat business. Additionally, many customers have a need to check their delivery status in detail, and they believe that improving the overall convenience of the post-purchase experience, including delivery tracking, will lead to increased customer satisfaction and LTV. On the other hand, apparel e-commerce has many customer touchpoints after purchase, such as returns and exchanges due to size or image differences, cancellations after ordering, and inquiries about delivery status. It is necessary to provide a clear and smooth experience for customers while also establishing a system that allows for efficient and continuous support from the operational side. Recognizing that the inability to "try on" is a unique constraint of e-commerce, they believe it is important to create an environment where customers can use the service with peace of mind even after