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TSI's 'mix.tokyo' Optimizes Return Experience with Recustomer, Boosting LTV of Returning Customers by Approximately 3.7 Times

Key facts

  • TSI's 'mix.tokyo' Optimizes Return Experience with Recustomer, Boosting LTV of Returning Customers by Approximately 3.7 Times
  • Recustomer Inc. and TSI Corporation announced that by utilizing Recustomer to optimize the return experience on TSI's official online store 'mix.tokyo', the LTV (customer lifetime value) of customers with return experience has improved by approximately 3.7 times compared to regular purchasers. Additionally, about 90% of cancellation responses and about 82% of return requests have been automated, enhancing customer convenience and streamlining customer support operations.
  • Source: PR TIMES
  • Date: Wed Jun 17 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Recustomer Inc. and TSI Corporation announced that by utilizing Recustomer to optimize the return experience on TSI's official online store 'mix.tokyo', the LTV (customer lifetime value) of customers with return experience has improved by approximately 3.7 times compared to regular purchasers. Additionally, about 90% of cancellation responses and about 82% of return requests have been automated, enhancing customer convenience and streamlining customer support operations.

Citation
TSI's 'mix.tokyo' Optimizes Return Experience with Recustomer, Boosting LTV of Returning Customers by Approximately 3.7 Times (Wed Jun 17 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Wed Jun 17 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Recustomer Inc. and TSI Corporation announced that by utilizing Recustomer to optimize the return experience on TSI's official online store 'mix.tokyo', the LTV (customer lifetime value) of customers with return experience has improved by approximately 3.7 times compared to regular purchasers. Additionally, about 90% of cancellation responses and about 82% of return requests have been automated, enhancing customer convenience and streamlining customer support operations.

AI Analysis

Frequently Asked Questions

Q: What are the services provided by Recustomer?
A: Recustomer provides services such as order tracking, automation of return and exchange processes, order cancellation, and trial purchases.
Q: What are the effects of optimizing the return experience on mix.tokyo?
A: The LTV of customers with return experience has improved by approximately 3.7 times, and about 90% of cancellation responses and about 82% of return requests have been automated.
Q: What is the background of introducing Recustomer?
A: Against the backdrop of rising costs for acquiring new customers and intensifying competition in the e-commerce market, building continuous relationships with existing customers and improving LTV have become important management issues.
Q: What are the future prospects?
A: We plan to further utilize post-purchase data such as return and exchange reasons to reflect on product development, size design, and e-commerce site improvements.
Q: What is the overview of Recustomer Inc.?
A: Recustomer Inc. is a company that develops and operates the post-purchase experience platform 'Recustomer'. It was established in March 2017, with representatives being Yoshihiro Shibata and Shohei Tsujino.