Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Keiichi Ushida), which operates the travel information service 'Jalan Net', and the Jalan Research Center, an organization for tourism research and regional promotion, will announce the 'Jalan Award 2025' (Chugoku/Shikoku Region) to honor accommodations in the Chugoku/Shikoku region that have achieved outstanding results during fiscal year 2025 (April 2025 - March 2026). About the Jalan Award Jalan has been holding the 'Jalan Award' since 2012 with the aim of recognizing accommodations and regions that have achieved outstanding results in a given year. 'Jalan Award 2025' will be the 13th award ceremony and announcement. Since the launch of its service, Jalan has been discovering and disseminating the appeal of accommodations and regions. Through sharing and recognizing excellent initiatives, the 'Jalan Award' aims to contribute to the evolution and development of the travel industry. Jalan OF THE YEAR Best Selling Accommodation Award [Judging Criteria] Awarded to accommodations with the highest transaction volume on Jalan Net. Jalan OF THE YEAR Highly Rated Accommodation Award (Overall) [Judging Criteria] Awarded to accommodations with the highest overall customer review scores on Jalan Net. Jalan OF THE YEAR Highly Rated Accommodation Award (Breakfast) [Judging Criteria] Awarded to accommodations with the highest customer review scores for breakfast on Jalan Net. Jalan OF THE YEAR Highly Rated Accommodation Award (Dinner) [Judging Criteria] Awarded to accommodations with the highest customer review scores for dinner on Jalan Net. Jalan OF THE YEAR Highly Rated Accommodation Award (Customer Service & Support) [Judging Criteria] Awarded to accommodations with the highest customer review scores for customer service and support on Jalan Net. Jalan OF THE YEAR Best Selling Accommodation Award (Prefectural Division) [Judging Criteria] Awarded to accommodations with the highest tran