Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Keiichi Ushida, hereinafter Recruit), which operates the travel information site "Jalan net," is holding the "Jalan Rental Car Review Ranking" for the first time. This ranking will honor rental car stores that have been supported by users based on their review ratings for fiscal year 2025 (April 2025 - March 2026), with results announced by area. In this article, we will introduce the results for the Hokkaido area. ■ What is the "Jalan Rental Car Review Ranking"? "Jalan Rental Car" began offering a review posting function for rental car experiences in January 2025. The reviews received include many real voices from users, not only about customer service at the stores but also about local tourist information and regional attractions gained through their rental car experiences. Therefore, "Jalan Rental Car" is announcing the "Jalan Rental Car Review Ranking" with the aim of honoring rental car stores that have garnered significant support through user reviews, thereby introducing those stores, as well as regional tourist information and attractions, to a wider audience, and contributing to the evolution and further development of the rental car industry. ■ "Jalan Rental Car Review Ranking 2025" (Hokkaido Area) Awarded Stores Overall trend of reviews posted on "Jalan Rental Car" in fiscal year 2025 The average overall satisfaction score for all reviews received by "Jalan Rental Car" in fiscal year 2025 was 4.29 points, and the average staff interaction score was 4.30 points. Analysis of the review content revealed a tendency for positive reviews to be given when the shuttle service to the store, the explanation flow from arrival at the store to rental, were smooth, kind, and polite. Additionally, approximately 29% of all posts included keywords indicating repeat usage intent, such as "I want to use it again," "I always use it," or "I've used it several times." Among these, positi