■ Survey Summary Explosive growth of new fans: Over half of Gen Z (58%) are 'new or casual viewers' who started watching during this or the previous tournament. Viewing triggered by 'empathy': Top reasons for watching are 'my friends are watching' and 'it's trending on social media'. No desire for real-world communities: 60% watched either 'alone' or 'with family'. Viewing is primarily in private, personal spaces rather than public gatherings. Frenzy beyond time-efficiency: 72% watched a match at 5 a.m. on a weekday. 55% watched all three matches. 'Idol-support' style consumption for players: Top player of interest is Keisei Ueda. Many support players based on factors beyond performance, reflecting 'idol-support' behaviors. ■ Survey Overview Target audience: Gen Z (ages 18–28), 100 respondents Method: Online survey Theme: Viewing habits and community behavior regarding the World Cup ■ Detailed Survey Results 1. Entry point to the World Cup is 'Social Media and Friends' [Q1] Since when have you been watching the World Cup? 32% said 'this year for the first time' and 26% said 'since the last tournament', revealing that 58% of respondents are new viewers who started recently. The widespread use of social media has significantly broadened access to the World Cup. [Q2] Why are you watching this year's World Cup? / Primary reason The top reason was 'my friends or people around me are watching' (42%), followed by 'I watch every tournament' (31%) and 'it's trending on social media or news' (18%). This indicates a passive viewing pattern driven by the enthusiasm of their community, rather than quietly enjoying it alone. 2. Viewing style prioritizes 'private spaces'. No demand for real-world communities [Q3] Who did you watch the World Cup with? / Most common situation The top response was 'alone' (31%), followed by 'with family or relatives' (29%). Combined, these account for 60% of respondents. While a notable number watched with 'school or work friends' (29%) or 'a partner