【Youth Now! Youth Trend Survey】Is "Buying Anything for My Oshi" a Past Illusion? Gen Z's "Oshi-katsu" Even Involves Strict Investment Decisions?
NQ Score
40/100
N1 Content Completeness
4
AI Summary (NQ-processed)
Reaplus Inc. conducted a qualitative survey on Gen Z's "Oshi-katsu" (fandom activities) and corporate collaborations using its marketing service "Youth Now!", which visualizes youth insights. The survey revealed that Gen Z views "Oshi-katsu" as a "fixed expense" and makes "investment decisions" based on practicality, benefits, and alignment with their worldview, moving away from unconditional purchases.