[Youth Now! Youth Trend Survey] Cosmetics Shift from 'Trying' to 'Thorough Research' – Gen Z Selects Based on 'Information' Not 'Testers'
NQ Score
46/100
N1 Content Completeness
5
AI Summary (NQ-processed)
Reaplus Inc. released a qualitative survey on Gen Z cosmetics purchasing behavior via their marketing service 'Youth Now!'. The study revealed a shift from conventional in-store trial purchases to a strategic process focused on avoiding failure through cross-platform SNS information comparison.