[Youth Now! Youth Trend Survey] Gen Z No Longer Chooses Brands by "Follower Count" – An Era Where "Enthusiasm" Creates Sales Over "Buzz"

AI Summary (NQ-processed)

A survey by Reaplus on Gen Z influencers reveals that sales are driven by "enthusiasm" from core fans, not just "buzz" from followers. The study outlines a four-stage process for cultivating these core fans, emphasizing relationship building and authenticity over superficial appeal. Companies are urged to focus on community creation and fostering genuine connections rather than solely pursuing reach.