Will the Enthusiasm Continue, or Will It Become a Staple? The 'Aftermath' of the Second Malatang Boom

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Review Inc. announced a research release analyzing the latest trends in "Malatang," which has garnered attention in recent years, based on nationwide restaurant opening data. The results show that the number of Malatang specialty store openings has significantly expanded over several years, increasing its presence within the Chinese cuisine genre.

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Review Inc. announced a research release analyzing the latest trends in "Malatang," which has garnered attention in recent years, based on nationwide restaurant opening data. The results show that the number of Malatang specialty store openings has significantly expanded over several years, increasing its presence within the Chinese cuisine genre.

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Source: https://prtimes.jp/main/html/rd/p/000000086.000043858.html | Date: Date unavailable

Review Inc. (Osaka, Chuo-ku; Representative Director: Shigeo Fujimoto) has announced a research release summarizing the results of an analysis of the latest trends in "Malatang," which has attracted attention in recent years, based on nationwide restaurant opening data. The results revealed that the number of Malatang specialty store openings has significantly expanded over several years, increasing its presence within the Chinese cuisine genre. It's neither ramen nor hot pot. Yet, one dish is steadily gaining presence in the dining out market: "Malatang." The "Second Malatang Boom" garnered increasing attention in 2025. But was this boom fleeting, or was it "real"? ・Target Period: 2022-2026 (※2026 is a partial period) ・Target Data: Calculated from data uniquely cleansed by Review based on opening information from hundreds of administrative offices nationwide. ・Target Business Formats: Entire Chinese cuisine / Malatang specialty stores. Number of openings expanded by approximately 10 times! Momentum continues even after the boom. In recent years, Malatang stores have increasingly opened, mainly in urban areas, and opportunities to see them in town have greatly increased. So, how has the number of openings actually changed? ※Calculated based on the number of openings confirmed to date. The number of Malatang specialty store openings increased from 21 in 2022 to 225 in 2025, expanding by approximately 10 times in just a few years. What is particularly noteworthy is the "shape" of this growth. With 26 in 2023, 47 in 2024, and 225 in 2025, the numbers have steadily accumulated year after year. This appears to differ from the so-called "boom type" movement, where numbers suddenly jump and then quickly lose momentum. Instead, there is a trajectory of gradual, yet steadily incremental accumulation, as if pulled by the spread of demand. Even in 2026, the number of openings continues to grow, indicating that the momentum of new openings is still strong. Malatang increases it

Will the Enthusiasm Continue, or Will It Become a Staple? The 'Aftermath' of the Second Malatang Boom

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