2026 Latest Survey: Japanese X (formerly Twitter) Purchasing Behavior of 631 Individuals
NQ Score
41/100
N1 Content Completeness
4
AI Summary (NQ-processed)
hotice Co., Ltd. conducted a survey on Japanese purchasing behavior via X (formerly Twitter). Approximately 40% of Japanese make purchases at least once a month through X, with younger generations utilizing it as a daily shopping infrastructure. The survey also revealed that many re-examine information before purchasing and employ generation-specific research methods.