Quest Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Satoshi Kamada; hereinafter “Quest”) announced that it has appointed “Queenie,” a quokka-inspired character, as the official ambassador of the Quest Group as part of its initiatives to strengthen communication inside and outside the company and deepen brand awareness. Like the quokka, known for bringing happiness, Queenie is a presence that spreads smiles. Simply saying the name naturally lifts the corners of the mouth, making Queenie an ambassador who connects people through communication. Queenie is modeled after the quokka The motif chosen for Queenie is the quokka, an animal native to Rottnest Island in Australia. A relative of wallabies and kangaroos, the quokka is affectionately known as “the world’s happiest animal” and “an animal that makes everyone happy” because its upturned mouth makes it look as if it is always smiling. Its happy and charming smile has the power to spread smiles to those around it. Quest saw in the quokka’s ability to “bring happiness as smiles call forth more smiles” the image of the ambassador it aims to create. The name “Queenie” was born from ideas submitted by group employees The name Queenie was created through an open call for ideas from Quest Group employees. As a new member of the Quest Group, employees each considered what kind of presence they wanted Queenie to be and what role they wanted Queenie to play, resulting in many ideas. When pronounced “Qui-nee,” the corners of the mouth naturally rise, and calling the name itself becomes a trigger for a smile. Queenie values the beginning of that small smile. The name expresses the wish for Queenie to serve as an ambassador, or bridge-builder, who connects people through smiles and creates a variety of relationships. Queenie profile page now available Quest has published a profile page on its official website introducing not only Queenie’s name but also details such as personality, favorite thin