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Elegant Incongruity and Wit, in the Palm of Your Hand.

NQ Score 100/100

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QROCO Inc. launches its new handkerchief brand, "Aven," on April 15, 2026, featuring a collaboration with graphic artist MIHO MURAKAMI. The brand's concept, "A touch of wit, for everyday life," aims to create handkerchiefs that serve as personal talismans, blending elegant design with subtle humor and unexpected elements. The initial collection comprises five 53x53cm handkerchiefs made from 100% Japanese cotton, each with a unique message and artwork.

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