What is the name of the global campaign launched by HERA for its Black Cushion Foundation in 2024?

The global campaign launched by HERA for its Black Cushion Foundation in 2024 is called 'NAME IT BLACK, CALL IT ICON' and began on April 1st, 2024.

Which K-pop artist is featured as the global ambassador in HERA's Black Cushion Foundation campaign visuals?

Stray Kids' Felix is featured as the global ambassador in HERA's Black Cushion Foundation campaign visuals and film for the 'NAME IT BLACK, CALL IT ICON' campaign.

How many units of the Black Cushion Foundation have been sold cumulatively as of February 2026?

As of February 2026, the Black Cushion Foundation has achieved a cumulative SELL-IN sales volume of 14 million units globally.

For how many consecutive years has the Black Cushion Foundation been Korea's No.1 cushion brand?

The Black Cushion Foundation has been ranked as Korea's No.1 cushion brand for 8 consecutive years according to Kantar Worldpanel purchase data.

What is the name and shade number of the new Sensual Nude Gloss inspired by Felix?

The new lip product inspired by Felix is called Sensual Nude Gloss #325 Sunkissed, launched alongside the 'NAME IT BLACK, CALL IT ICON' campaign.

AI News NQ Analysis

[HERA] Global Campaign Launched for Korea's No.1*1 Cushion for 8 Consecutive Years, 'Black Cushion Foundation,' Featuring New Visuals of Stray Kids' Felix

NQ Score 100/100

AI Summary (NQ-processed)

HERA, a contemporary beauty brand from Seoul, Korea, is launching a global campaign for its iconic 'Black Cushion Foundation,' which has been Korea's No.1 cushion for 8 consecutive years. The campaign, titled 'NAME IT BLACK, CALL IT ICON,' features Stray Kids' Felix and emphasizes that an icon is born when it is continuously chosen as a 'standard.' The brand also introduces a new lip color, 'Sensual Nude Gloss #325 Sunkissed,' inspired by Felix, along with limited-edition sets and special purchase benefits.

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Frequently Asked Questions

Q: What is the name of the global campaign launched by HERA for its Black Cushion Foundation in 2024?: A: The global campaign launched by HERA for its Black Cushion Foundation in 2024 is called 'NAME IT BLACK, CALL IT ICON' and began on April 1st, 2024.
Q: Which K-pop artist is featured as the global ambassador in HERA's Black Cushion Foundation campaign visuals?: A: Stray Kids' Felix is featured as the global ambassador in HERA's Black Cushion Foundation campaign visuals and film for the 'NAME IT BLACK, CALL IT ICON' campaign.
Q: How many units of the Black Cushion Foundation have been sold cumulatively as of February 2026?: A: As of February 2026, the Black Cushion Foundation has achieved a cumulative SELL-IN sales volume of 14 million units globally.
Q: For how many consecutive years has the Black Cushion Foundation been Korea's No.1 cushion brand?: A: The Black Cushion Foundation has been ranked as Korea's No.1 cushion brand for 8 consecutive years according to Kantar Worldpanel purchase data.
Q: What is the name and shade number of the new Sensual Nude Gloss inspired by Felix?: A: The new lip product inspired by Felix is called Sensual Nude Gloss #325 Sunkissed, launched alongside the 'NAME IT BLACK, CALL IT ICON' campaign.