What is the purpose of the "NAME IT BLACK, CALL IT ICON" campaign?

It's a global campaign for HERA's Black Cushion Foundation, emphasizing its status as an enduring icon chosen as a 'standard,' with StrayKids' Felix embodying its essence.

When will the new lip shade inspired by Felix be released?

The Sensual Nude Gloss #325 Sunkissed will be available for pre-order on April 3, 2026, with an early launch on April 10, and a nationwide launch on April 17.

What are the special promotions for the campaign?

HERA counters offer limited sets and gifts for purchases over 14,000 yen, while the official online store provides base makeup samples and a pink tweed pouch.

AI News NQ Analysis

[HERA] Global Campaign for Korea's 8-Year No.1*1 Cushion, 'Black Cushion Foundation,' Launches with New Visuals of StrayKids' Felix

NQ Score 97/100

N1 Content Completeness 5

Key facts

[HERA] Global Campaign for Korea's 8-Year No.1*1 Cushion, 'Black Cushion Foundation,' Launches with New Visuals of StrayKids' Felix
HERA launches a global campaign for its 'Black Cushion Foundation,' Korea's No.1 cushion for 8 consecutive years, featuring new visuals of StrayKids' Felix, and introduces a new lip gloss shade inspired by him.
Source: PR TIMES
Date: Wed Apr 01 2026 18:00:02 GMT+0900 (Japan Standard Time)

Direct answer

HERA launches a global campaign for its 'Black Cushion Foundation,' Korea's No.1 cushion for 8 consecutive years, featuring new visuals of StrayKids' Felix, and introduces a new lip gloss shade inspired by him.

Citation: [HERA] Global Campaign for Korea's 8-Year No.1*1 Cushion, 'Black Cushion Foundation,' Launches with New Visuals of StrayKids' Felix (Wed Apr 01 2026 18:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Apr 01 2026 18:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

HERA launches a global campaign for its 'Black Cushion Foundation,' Korea's No.1 cushion for 8 consecutive years, featuring new visuals of StrayKids' Felix, and introduces a new lip gloss shade inspired by him.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of the "NAME IT BLACK, CALL IT ICON" campaign?: A: It's a global campaign for HERA's Black Cushion Foundation, emphasizing its status as an enduring icon chosen as a 'standard,' with StrayKids' Felix embodying its essence.
Q: When will the new lip shade inspired by Felix be released?: A: The Sensual Nude Gloss #325 Sunkissed will be available for pre-order on April 3, 2026, with an early launch on April 10, and a nationwide launch on April 17.
Q: What are the special promotions for the campaign?: A: HERA counters offer limited sets and gifts for purchases over 14,000 yen, while the official online store provides base makeup samples and a pink tweed pouch.