Qoo10, an online shopping mall operated by eBay Japan LLC (headquartered in Minato-ku, Tokyo; CEO: Gu Jahyun), announces the launch of a special feature page themed "Men's Grooming" on its official website during Qoo10's Mega Sale event in July. This initiative was inspired by the project idea "Men's Grooming" proposed by the high school student team "QBrusher" (from Shizuoka Prefectural Izu High School and Shizuoka Prefectural Shizuoka Higashi High School), who participated in the 12th Mynavi Career Koshien. To support this project, the student team "QBrusher" conducted an awareness survey titled "Perceptions of Men's Grooming and Cleanliness" targeting 302 Gen Z males and females. The survey revealed a perception gap between what men believe matters and what women actually prioritize. Men's Grooming Special Page URL: https://www.qoo10.jp/gmkt.inc/Mobile/Special/Special.aspx?sid=364059 This collaborative initiative was made possible through Qoo10's sponsorship of the 12th Mynavi Career Koshien, where the student team "QBrusher" presented a proposal titled "Strategies for Attracting Male Users Through Men's Grooming." Their proposal stood out for its authentic Gen Z perspective, deep understanding of male beauty, and insight into the psychological barriers men face when starting self-improvement. As a result, "QBrusher" was selected as one of the six teams advancing to the semifinals. For this project, Qoo10 focused specifically on the "Men's Grooming" concept proposed by "QBrusher." The two students from "QBrusher" led the survey and opinion gathering among Gen Z peers. Based on the findings, Qoo10 and "QBrusher" jointly refined the concept, culminating in the launch of this special feature page. As part of its corporate social contribution efforts, eBay Japan LLC promotes industry-academia collaboration. Previous initiatives include hosting specialized seminars such as the "Mega Seminar" at vocational schools, aiming to bridge industry and education. This collabor