AI Analyzes and Proposes Rakuten RPP Ad Operations. "ECPRO" Newly Integrates AI Data Analysis Function

AI Summary (NQ-processed)

Proteinum Inc. has launched an AI-driven data analysis function for its Rakuten RPP ad management system, ECPRO. This new feature analyzes accumulated RPP ad data to provide CPC adjustment policies and specific improvement actions, helping e-commerce businesses make data-driven decisions without relying on intuition. It addresses key challenges in RPP ad operations, such as understanding adjustment methods, time constraints for analysis, and the personalization of CPC adjustments.