Profits Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shinichiro Tanaka; hereinafter "Profits"), which is approaching its 10th anniversary, has redefined its corporate identity, viewing the next decade as a second founding period. Along with this, we have adopted "Future Profit Architect" as a slogan symbolizing this concept. In conjunction with this, we have renewed our corporate logo and completely revamped our corporate website (https://profitz.jp/). To date, Profits has been engaged in discovering latent value in real estate and implementing it as business through its real estate investment and asset management operations, thereby creating new demand and market opportunities. Based on the knowledge and achievements cultivated through these initiatives, we will simultaneously pursue returns for investors, experiential value for users, and value for society. As an entity that designs "future profits" where value circulates among investors, users, and society, we will further expand the domain of value creation. New Corporate Logo and Slogan "Future Profit Architect" ■ Background of Corporate Identity Redefinition: Clarifying Value Proposition for the Next Decade As we position the next decade as a second founding period, and considering our past operational performance and the expansion of our business areas, we recognized the need to re-articulate who we are, what value we provide to society, and where we are heading, in order to transition from "Profits of the Past" to "Profits of the Future." This redefinition is an initiative to more clearly communicate Profits' future value proposition and aspirations to investors and society. ■ About Profits: A Company That Implements Latent Real Estate Value as Business Profits operates three businesses centered on real estate investment and asset management: Fund Asset Management (FAM), Private Asset Management (PAM), and the real estate information network "REACH." Since our founding, we have emphasized