What is the purpose of this survey?

To clarify differences in marketing strategies between B2B companies that have achieved top-of-mind status and those that haven't.

How were survey targets selected?

1,010 marketing personnel from B2B companies that believe they have top-of-mind status or have quality but lack top-of-mind recognition.

What was the most effective marketing strategy?

Dissemination of proprietary survey data / industry reports at 42.8%, surpassing web ads at 41.0%.

What challenges do companies without top-of-mind status face?

Proposals always become price competitions (42.6%) is the biggest challenge, making differentiation difficult.

Is this report available for free?

Yes, you can download it for free from PRIZMA's press release link. Attribution is required when citing.

AI News NQ Analysis

[Latest 2026] Marketing Strategies Practiced by Top-of-Mind Companies: Why Proprietary Data Dissemination Is Key to Avoiding Price Competition and Staying Chosen

Key facts

[Latest 2026] Marketing Strategies Practiced by Top-of-Mind Companies: Why Proprietary Data Dissemination Is Key to Avoiding Price Competition and Staying Chosen
PRIZMA conducted a survey of 1,010 B2B companies on marketing tactics for achieving top-of-mind status. Key finding: companies that are top-of-mind prioritize publishing proprietary industry data over web ads, highlighting the importance of first-party data for trust and differentiation.
Source: PR TIMES
Date: Mon Jun 08 2026 20:30:02 GMT+0900 (Japan Standard Time)

Direct answer

PRIZMA conducted a survey of 1,010 B2B companies on marketing tactics for achieving top-of-mind status. Key finding: companies that are top-of-mind prioritize publishing proprietary industry data over web ads, highlighting the importance of first-party data for trust and differentiation.

Citation: [Latest 2026] Marketing Strategies Practiced by Top-of-Mind Companies: Why Proprietary Data Dissemination Is Key to Avoiding Price Competition and Staying Chosen (Mon Jun 08 2026 20:30:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Mon Jun 08 2026 20:30:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

PRIZMA conducted a survey of 1,010 B2B companies on marketing tactics for achieving top-of-mind status. Key finding: companies that are top-of-mind prioritize publishing proprietary industry data over web ads, highlighting the importance of first-party data for trust and differentiation.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this survey?: A: To clarify differences in marketing strategies between B2B companies that have achieved top-of-mind status and those that haven't.
Q: How were survey targets selected?: A: 1,010 marketing personnel from B2B companies that believe they have top-of-mind status or have quality but lack top-of-mind recognition.
Q: What was the most effective marketing strategy?: A: Dissemination of proprietary survey data / industry reports at 42.8%, surpassing web ads at 41.0%.
Q: What challenges do companies without top-of-mind status face?: A: Proposals always become price competitions (42.6%) is the biggest challenge, making differentiation difficult.
Q: Is this report available for free?: A: Yes, you can download it for free from PRIZMA's press release link. Attribution is required when citing.