Mother's Day Project: Top Salon "AIR," Frequented by Celebrities for 27 Years, and Carbonated Gas Pack "PRINCIPAL" Announce First Collaboration! Gifting "Time to be the Main Character" to Women Who Have Put Themselves Last

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Beauty brand "PRINCIPAL" and top hair salon "AIR" are launching their first collaboration for Mother's Day 2026. The project aims to gift women who tend to prioritize work and family a moment to be the "main character" by providing an opportunity for self-care. As part of the initiative, 100 existing customers at two AIR salon locations will receive a complimentary 'Secret Paste' carbonated gas pack from PRINCIPAL.