Prima Ham Holds New TVCM Announcement Event for "Kaorukun® Arabiki Pork" Featuring Nanoka Hara

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Prima Ham Co., Ltd. announced that a new TV commercial for its long-selling product "Kaorukun® Arabiki Pork" will begin airing nationwide from April 20, 2026. To commemorate this, a PR event was held on April 13, 2026, featuring actress Nanoka Hara as the new image character. During the event, Hara challenged a "classic stir-fry" cooking demonstration and successfully answered all quiz questions about Kaorukun®, earning the title of "Kaorukun Master." The TVCM aims to expand Prima Ham's customer base by emphasizing good price balance, product reliability, and "two aromas." Kaorukun® uses 11 types of spices, is smoked with cherry wood, and May 9th is designated as "Kaorukun Day."