How many people regretted their smartphone upgrade?

23.0% of respondents (5.0% 'often' and 18.0% 'sometimes') reported regretting their smartphone upgrade.

What is the main reason for replacing a smartphone?

Battery degradation at 61.0% is the most common reason, followed by malfunction or issues at 28.4%.

Are users upgrading due to interest in new features?

Interest in the latest model is at 7.2%, and camera performance appeal is at 4.8%. The main reason for upgrading is the 'physical limitations' of the device rather than new features.

Who conducted this survey?

The survey was conducted jointly by Exmobile Co., Ltd., which offers smartphone rental services, and Plus Co., Ltd.

Who were the survey participants and when was it conducted?

The survey was conducted online from May 6 to May 13, 2026, targeting 500 men and women aged 20 to 59 nationwide.

AI News NQ Analysis

Expensive Smartphones Lead to 'Upgrade Regret' for 20% of Users; Familiarity and Data Migration are Key Pitfalls

NQ Score 83/100

N1 Content Completeness 9

AI Summary (NQ-processed)

A joint survey by X-Mobile and Plust reveals that 23% of smartphone users have experienced regret when upgrading. Battery degradation is the primary reason for replacement at 61%, indicating that physical limitations rather than new features drive current upgrade cycles.

AI Analysis

Frequently Asked Questions

Q: How many people regretted their smartphone upgrade?: A: 23.0% of respondents (5.0% 'often' and 18.0% 'sometimes') reported regretting their smartphone upgrade.
Q: What is the main reason for replacing a smartphone?: A: Battery degradation at 61.0% is the most common reason, followed by malfunction or issues at 28.4%.
Q: Are users upgrading due to interest in new features?: A: Interest in the latest model is at 7.2%, and camera performance appeal is at 4.8%. The main reason for upgrading is the 'physical limitations' of the device rather than new features.
Q: Who conducted this survey?: A: The survey was conducted jointly by Exmobile Co., Ltd., which offers smartphone rental services, and Plus Co., Ltd.
Q: Who were the survey participants and when was it conducted?: A: The survey was conducted online from May 6 to May 13, 2026, targeting 500 men and women aged 20 to 59 nationwide.