What is the purpose of this survey?

To verify how information gathering through generative AI translates into actual purchases, targeting users who regularly use generative AI.

How many people were surveyed?

500 men and women in their teens to 60s who regularly use generative AI for searches.

AI News NQ Analysis

[Survey] Over Half of Purchases Triggered by AI. Generative AI Penetrates Consumer Purchase Decisions | Generative AI Dialogue Purchase Behavior Survey 2026

NQ Score 0/100

N1 Content Completeness 8

Key facts

[Survey] Over Half of Purchases Triggered by AI. Generative AI Penetrates Consumer Purchase Decisions | Generative AI Dialogue Purchase Behavior Survey 2026
PLAN-B Marketing Partners Co., Ltd. conducted the 'Generative AI Dialogue Purchase Behavior Survey 2026,' revealing that 54.1% of respondents have decided to purchase a product or service triggered by a conversation with generative AI, a significant increase of 11.4 percentage points from the previous year. The survey highlights the growing role of AI as a starting point for purchase decisions.
Source: PR TIMES
Date: Wed Jun 10 2026 20:00:19 GMT+0900 (Japan Standard Time)

Direct answer

PLAN-B Marketing Partners Co., Ltd. conducted the 'Generative AI Dialogue Purchase Behavior Survey 2026,' revealing that 54.1% of respondents have decided to purchase a product or service triggered by a conversation with generative AI, a significant increase of 11.4 percentage points from the previous year. The survey highlights the growing role of AI as a starting point for purchase decisions.

Citation: [Survey] Over Half of Purchases Triggered by AI. Generative AI Penetrates Consumer Purchase Decisions | Generative AI Dialogue Purchase Behavior Survey 2026 (Wed Jun 10 2026 20:00:19 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 20:00:19 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

PLAN-B Marketing Partners Co., Ltd. conducted the 'Generative AI Dialogue Purchase Behavior Survey 2026,' revealing that 54.1% of respondents have decided to purchase a product or service triggered by a conversation with generative AI, a significant increase of 11.4 percentage points from the previous year. The survey highlights the growing role of AI as a starting point for purchase decisions.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this survey?: A: To verify how information gathering through generative AI translates into actual purchases, targeting users who regularly use generative AI.
Q: How many people were surveyed?: A: 500 men and women in their teens to 60s who regularly use generative AI for searches.
Q: What percentage of people made a purchase triggered by AI?: A: 54.1%, an increase of 11.4 percentage points from the previous year, exceeding half.