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PLAN-B Signs Strategic Business Alliance Agreement with Glad Cube - Maximizing Influencer Marketing Results by Assetizing Content and Integrating Video Customer Service Technology

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AI Summary (NQ-processed)

PLAN-B and Glad Cube partner to maximize EC results with influencer videos and video customer service technology.

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Frequently Asked Questions

Q: What is the purpose of the partnership between PLAN-B and Glad Cube?
A: Through a strategic business alliance in the marketing support domain, utilizing the assetization of influencer videos via secondary use and "video customer service" technology, we aim to provide a performance improvement solution for EC and websites, thereby maximizing the results of influencer marketing initiatives.
Q: When will the offered solution be launched?
A: It will be launched from March 31, 2026 (Tuesday).
Q: What is the "Influencer Growth® Model"?
A: It is a concept that achieves reproducible measures that balance "strategy" and "results" in influencer marketing, which tends to be temporary. It designs advertising and branding strategies starting from posts to lead the brand to growth.
Q: What kind of technology is "video customer service"?
A: It is a technology that utilizes Glad Cube's "SiTest Engage" to implement created influencer videos on landing pages in pop-up or picture-in-picture format without code. It displays videos according to the user's viewing timing and behavior, promoting product understanding.
Q: What challenges will this partnership solve?
A: It aims to solve challenges such as the difficulty in seeing the results of influencer marketing, the underutilization of produced video content, and the poor communication of product appeal on websites, by enhancing the customer experience centered on video content and maximizing marketing performance.