What becomes possible with the KARTE and AudienceOne integration?

Companies using KARTE can leverage interest and attribute data from over 380 million IDs in AudienceOne to deliver personalized content and optimize navigation, even for first-time visitors.

Are there any specific results from this integration?

In a preliminary PoC, the group using the integration saw a 15.6 percentage point improvement in cart addition rate, and a 20.0 percentage point improvement in purchase rate for some products.

It is a DMP (Data Management Platform) provided by Hakuhodo DY ONE Inc., one of Japan's largest data platforms with over 380 million IDs.

AI News NQ Analysis

Plaid's CX Platform 'KARTE' and Hakuhodo DY ONE's DMP 'AudienceOne®' Begin Data Integration

NQ Score 0/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Plaid's CX platform 'KARTE' and Hakuhodo DY ONE's DMP 'AudienceOne®' have started data integration. Leveraging over 380 million IDs, the integration enhances personalization for first-time visitors. In a PoC, the cart addition rate improved by 15.6 percentage points.

AI Analysis

Frequently Asked Questions

Q: What becomes possible with the KARTE and AudienceOne integration?: A: Companies using KARTE can leverage interest and attribute data from over 380 million IDs in AudienceOne to deliver personalized content and optimize navigation, even for first-time visitors.
Q: Are there any specific results from this integration?: A: In a preliminary PoC, the group using the integration saw a 15.6 percentage point improvement in cart addition rate, and a 20.0 percentage point improvement in purchase rate for some products.
Q: What is AudienceOne?: A: It is a DMP (Data Management Platform) provided by Hakuhodo DY ONE Inc., one of Japan's largest data platforms with over 380 million IDs.