Rome, June 28, 2026 — The celebration of Vespa's 80th anniversary, "VESPA ROMA 2026 - 80 YEARS OF AN ICON," concluded in Rome with a dazzling finale highlighted by the much-anticipated Elegance Contest, capping off four days of festivities. Over the four-day event, more than 50,000 visitors gathered at the Vespa Village in the Foro Italico, enjoying a vibrant program of events, live music performances, merchandise sales, and activities hosted by Vespa clubs from around the world. Saturday's parade stood out as the largest and most spectacular event, drawing approximately 25,000 Vespas from 67 countries, which filled the heart of Rome with a colorful procession of iconic scooters. Once again, Vespa proved its status as a truly unique brand. Fans from five continents gathered in Rome, united by their pure love for this iconic Italian two-wheeler—a living testament to the message Vespa continues to spread worldwide: the joie de vivre (joy of living) born from shared passion. Throughout the four-day festival, over 50,000 visitors flocked to the Vespa Village at the Foro Italico. The site offered music, events, exhibitions, shopping zones, and street food, while Radio Deejay’s stage delivered non-stop entertainment from morning to night. Among the most popular attractions were the display of the current Vespa lineup, a collection of rare vintage Vespas from the Piaggio Museum in Pontedera, and an engaging photo exhibition tracing the unique history of Vespa. Enthusiasts from around the world gathered in Rome to celebrate their shared passion. Alongside large contingents from Germany, France, the UK, Spain, Austria, and Switzerland, fans traveled from distant continents. Vespa lovers (Vespaisti) arrived from Australia, Japan, Hong Kong, Mexico, Argentina, the Philippines, the United States, Canada, and Colombia, with a total of 67 national Vespa clubs sending official delegations. Saturday’s grand parade surpassed all previous participation records, with 25,000 Vespas pro