Phiten Co., Ltd. (Location: Nakagyo Ward, Kyoto City, Representative Director: Yoshihiro Hirata, hereinafter Phiten), a body care company, is pleased to announce that it has entered into a new contract with professional runner Hibiki Yoshida (Affiliation: Sun Belx). The contract covers body care items such as tapes, necklaces, lotions, Phiten's light technology "Kenko Yoku Series" related products, and Phiten's cutting-edge application technology "Nano-Metax Coating." Phiten will support Hibiki Yoshida through body care. Hibiki Yoshida Profile Born in 2002, from Shizuoka Prefecture. Born on August 20, 2002, in Gotemba City, Shizuoka Prefecture. He began track and field in junior high school and distinguished himself as a long-distance runner at Tokai University Shizuoka Shoyo High School. After entering Tokai University, he garnered attention with a strong run on the 5th leg of the Hakone Ekiden in his first year. He later transferred to Soka University, where he honed his competitive skills with a focus on ekiden races. In the 101st Hakone Ekiden (2025), he made a 13-position overtake in the prestigious 2nd leg, setting a new Japanese all-time record of 1 hour, 5 minutes, and 43 seconds. After graduating from university, he continues to challenge himself on a wide range of stages, including marathons and trail running, with a global perspective as a professional runner affiliated with Sun Belx. I have been a long-time user of many Phiten products, especially the "Phiten Power Tape," since my Soka University days. Additionally, all rooms in our dormitory were treated with "Nano-Metax Coating," so I realized from my student days that I could maintain my condition without accumulating fatigue. A major characteristic of Phiten products is that you can feel the change from the moment you apply or use them. I believe this is necessary to aim for even higher levels as a professional runner, which led to this contract. I am very excited now, as I believe that with even gre