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[April Dream] From Yokohama to the World! Spreading a Regional Resource Circulation Model! PHI Inc. Seeks Partners for "Mebukururu" Co-creation Project Towards GREEN×EXPO 2027, Following MEBUKU Grand Prize Win

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PHI Inc. to promote environmental education and a regional resource circulation model globally from Yokohama.

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Frequently Asked Questions

Q: What is the "Mebukururu" project?
A: "Mebukururu" is a "co-creation environmental education" initiative that collects used school supplies, upcycles them into valuable items like traditional crafts, and returns them to children. It aims to be disseminated globally from Yokohama in preparation for the 2027 International Horticultural Exhibition (GREEN×EXPO 2027).
Q: Why is it compared to "double dutch jump rope"?
A: It's compared to double dutch because, just like the game, it embodies the essence of "co-creation," where diverse individuals cooperate towards a common goal, regardless of age, nationality, or gender.
Q: What kind of partners are you looking for?
A: We are broadly seeking partners, including educational institutions, private companies, volunteers, and supporters, who resonate with our dream and can collaborate in "fostering stewards for a sustainable society."
Q: What is the role of an "Environmental Counselor"?
A: As a Ministry of the Environment-registered "Environmental Counselor (Business Sector)," we provide advice and support for challenges related to environmental conservation activities and resource circulation businesses faced by our co-creation partner companies and businesses.
Q: What is the "Plasuma Award"?
A: It is an award hosted by the Ministry of the Environment to recognize initiatives that promote the smart use of plastics. PHI Inc.'s project to regenerate used plastic morning glory pots into "Kumano Fude" (brushes) received the Silver Award in the "Creation" category.