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Izakaya Shinjidai Appointed Gold Sponsor for BreakingDown 20 for Second Consecutive Event; Launches National Campaign Including 100 PPV Giveaway

NQ Score 85/100

AI Summary (NQ-processed)

PHADS Co., Ltd. continues its strategic sponsorship of the combat sports event BreakingDown, leveraging large-scale SNS-driven consumer rewards to strengthen brand engagement ahead of global expansion.

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Frequently Asked Questions

Q: What are the main rewards in the BreakingDown 20 campaign?
A: The campaign includes 100 PPV viewing rights and a 1 million yen cash prize for one winner, both conducted via Instagram lotteries.
Q: When and where will BreakingDown 20 take place?
A: The event is scheduled for June 14, 2026, at Marine Messe Fukuoka.
Q: What are the company's international expansion plans?
A: PHADS Co., Ltd. plans to open Izakaya Shinjidai locations in New York and Taiwan within 2026.