Izakaya Shinjidai Appointed Gold Sponsor for BreakingDown 20 for Second Consecutive Event; Launches National Campaign Including 100 PPV Giveaway
NQ Score
85/100
AI Summary (NQ-processed)
PHADS Co., Ltd. continues its strategic sponsorship of the combat sports event BreakingDown, leveraging large-scale SNS-driven consumer rewards to strengthen brand engagement ahead of global expansion.
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Frequently Asked Questions
- Q: What are the main rewards in the BreakingDown 20 campaign?
- A: The campaign includes 100 PPV viewing rights and a 1 million yen cash prize for one winner, both conducted via Instagram lotteries.
- Q: When and where will BreakingDown 20 take place?
- A: The event is scheduled for June 14, 2026, at Marine Messe Fukuoka.
- Q: What are the company's international expansion plans?
- A: PHADS Co., Ltd. plans to open Izakaya Shinjidai locations in New York and Taiwan within 2026.