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Shin Jidai Group Aims to "Energize 1000 Cities," Contributing to Society Through Food and Bringing Happiness to Employees and All Involved #AprilDream

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Shin Jidai Group (PHAD'S Inc.) announces its long-term vision to revitalize 1000 cities through food, driven by the founder's personal journey and a commitment to delicious and healthy products.

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Frequently Asked Questions

Q: What exactly is Shin Jidai Group's dream to "Energize 1000 Cities"?
A: It aims to create employment, promote consumption, deter crime, contribute to local communities through taxation, and provide vitality for tomorrow to customers through the expansion of 1000 stores nationwide.
Q: What inspired founder Naoshi Sano to start a restaurant business?
A: His strong desire to make people happy through food stems from his experience of being saved by a warm meal from a family he met in a Brazilian slum, as a way to repay their kindness.
Q: How does Shin Jidai's specialty "Denkushi" balance "deliciousness" and "health"?
A: After eight years, it achieves this balance through unique innovations such as skin with excess fat removed, a sweet and spicy sauce that eliminates the odor of ginseng, and salt-free, soybean-based spices.