Persol Cross Technology, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Shinji Masaki; hereinafter referred to as Persol Cross Technology), which handles technology solutions business within the Persol Group, whose vision is "Hataraku, Waraou." (Work and Smile.), is pleased to announce that it has signed a sponsorship agreement with the professional esports team "FENNEL." ■Background of the Sponsorship Agreement Persol Cross Technology has supported customers with highly effective problem-solving, from planning and conceptualization to implementation and improvement, by leveraging advanced technologies including AI in diverse fields such as IT, DX, and manufacturing, based on its high technical capabilities. FENNEL is promoting initiatives that contribute not only to improving the team's competitive performance but also to the overall development of the Japanese esports scene, challenging the creation of new value based on the knowledge gained in competitive environments. Against this backdrop, Persol Cross Technology, with its mission to "Accelerate technology through collaboration and create a shining future together," and FENNEL, aiming to "Expand the boundaries of esports and create new cultures in digital and real," found common ground in their visions, leading to the signing of this sponsorship agreement. ■Future Initiatives Starting from July 2026, through sponsorship activities including logo placement on off-jerseys worn by FENNEL athletes, we aim to build new relationships with the esports community. Furthermore, Persol Cross Technology, with its expertise in AI and data analysis utilization, and FENNEL, with its accumulated experience in competitive environments and community management, are considering challenges in new initiatives utilizing the latest technology. The two companies will not only be in a sponsorship relationship but will also contribute to the further growth of the industry on the practical and advanced field of esports. ■Comment from