PERSOL CAREER Co., Ltd., which operates career-change services including doda, announced that it has formulated “Career SBU 2030,” a medium-term guideline through March 2030, to further advance its mission of “giving people the power to own their work.” Career SBU refers to the career-related strategic business unit under the PERSOL Group’s Strategic Business Unit structure. It covers services such as recruitment for experienced professionals, new graduates, career-change media, direct sourcing, support for side jobs, multiple jobs and freelancers, career autonomy support, and employment support for foreign talent. PERSOL CAREER is the core company of the Career SBU. PERSOL CAREER established its mission in 2019 with the aim of creating a society that fosters career ownership, where each worker can understand their own potential and opportunities and choose their career and life by their own will. The newly defined “Career SBU 2030” serves as a milestone that sets out the value the company aims to deliver to customers by 2030 and the direction it intends to take. As the environment surrounding work continues to change rapidly, individuals and companies are being required to make increasingly complex decisions. “Career SBU 2030” defines what kind of partner PERSOL CAREER seeks to become for customers facing these changes and what value it aims to provide. For individual customers, PERSOL CAREER aims to become a career-support partner that helps people recognize their own potential and make confident choices. Career changes are no longer exceptional decisions, and people are now routinely required to make career-related choices such as reskilling, taking on side jobs, and reviewing their working styles. At the same time, the increase in options has made the question of what future one wants to choose more complex. By combining human expertise with technology, the company will understand each person’s career anxieties and uncertainties and provide support tailored to t