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HiPro Direct's Side-Hustle Talent Support Achieves 600% Crowdfunding Success for Yamagata's Long-Established Sake Brewery

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Persol Career's "HiPro Direct" platform facilitated a program where 3 side-hustle professionals supported a Yamagata sake brewery, leading to a 600% crowdfunding achievement. This highlights the effectiveness of urban talent in revitalizing traditional regional businesses.

AI Analysis

Frequently Asked Questions

Q: What is 'HiPro Direct'?
A: It is a matching platform service that connects urban part-time and freelance talent with local small and medium-sized enterprises to support regional revitalization and business growth.
Q: What was the key factor in a sake brewery in Yamagata achieving 600% in a crowdfunding campaign?
A: The key factor was the contribution of part-time and freelance talent hired through 'HiPro Direct', who rediscovered the brewery's appeal and provided effective solutions to challenges.
Q: How does this program contribute to regional revitalization?
A: Urban specialists bring new perspectives and skills to local businesses, promoting the revitalization of the regional economy and sustainable growth.