People Co., Ltd. (Headquarters: Chuo City, Tokyo | Director and Representative Executive Officer: Madochi Hitoshi | TSE Standard 7865), a manufacturer of infant and toddler toys, has been selected for the "20 Toy Industry Companies Pioneering a New World" initiative, organized by the Ministry of Economy, Trade and Industry (METI) to promote the revitalization of Japan's toy industry. About the "20 Toy Industry Companies Pioneering a New World" The "20 Toy Industry Companies Pioneering a New World" is part of METI's initiatives under "Toy Compass," a new strategic guideline aimed at revitalizing Japan's toy industry. Companies are selected based on outstanding technological capabilities and product development strengths, as well as initiatives evaluated across three key areas: 1 global expansion, 2 attracting diverse fan bases, and 3 strengthening consumer touchpoints. People Co., Ltd. was recognized for its "Workshop for Experiencing Babies," an initiative that embodies the company's approach to product development and shares this perspective with consumers, aligning directly with the goal of strengthening consumer engagement. From left to right at the certificate presentation ceremony: Mr. Ibuki Hideaki, Director General of METI; Mr. Madochi, Representative of People Co., Ltd.; and Professor Meiwara Masako, Kyoto University Graduate School, Chair of the Selection Committee. [Reference Information] METI Website – "20 Toy Industry Companies Pioneering a New World" introduction page: https://www.meti.go.jp/policy/mono_info_service/mono/seikatsuseihin/nichiyo/gangu20sen/index.html People's strengths and key evaluation points in the selection The selection acknowledged our company's efforts in product development and unique initiatives to engage consumers. Technology that captures children's curiosity in toys Since launching our toy business in 1982, People Co., Ltd. has spent over 40 years developing toys rooted in "children's curiosity." Even newborn babies experience