What is the data source for this report?

It is based on barcode scan data from inbound tourists using the Payke app in April 2026.

Why were Thai tourists interested in Shiseido's sleeping mask?

Because the purchase price in Japan is significantly cheaper than in Thailand, and their visit coincided with a major Thai holiday period.

What are the reasons for Korean tourists buying Japanese face powder and sanitary napkins?

The face powder is for skin troubles in spring, such as yellow dust, while the sanitary napkins are sought due to ongoing discussions in South Korea about their domestic price and quality.

Why are Taiwanese tourists interested in a Japanese skin ointment?

The product is not officially sold in Taiwan, and it is cheaper to buy in Japan. It may also have been influenced by features in local travel media.

What can Japanese companies learn from this analysis?

They can learn that the needs of inbound tourists vary by country and that a product strategy based on understanding factors like price, exclusivity, seasonality, and local media buzz is crucial.

AI News NQ Analysis

Focus on Inbound Tourist Consumption Behavior! "April 2026 Analysis of Products with Surging Interest from Inbound Tourists"

NQ Score 54/100

N1 Content Completeness 9

Key facts

Focus on Inbound Tourist Consumption Behavior! "April 2026 Analysis of Products with Surging Interest from Inbound Tourists"
An analysis of product scan data from inbound tourists in April 2026 by Payke Inc. revealed that tourists from Thailand, South Korea, and Taiwan showed high interest in specific Japanese cosmetics, daily necessities, and pharmaceuticals. The report concludes that this trend is influenced by a combination of factors, including price advantages in Japan, the scarcity of limited-edition products, seasonal factors in their home countries (e.g., yellow dust in South Korea), and buzz in local media.
Source: PR TIMES
Date: Thu May 28 2026 11:00:03 GMT+0900 (Japan Standard Time)

Direct answer

An analysis of product scan data from inbound tourists in April 2026 by Payke Inc. revealed that tourists from Thailand, South Korea, and Taiwan showed high interest in specific Japanese cosmetics, daily necessities, and pharmaceuticals. The report concludes that this trend is influenced by a combination of factors, including price advantages in Japan, the scarcity of limited-edition products, seasonal factors in their home countries (e.g., yellow dust in South Korea), and buzz in local media.

Citation: Focus on Inbound Tourist Consumption Behavior! "April 2026 Analysis of Products with Surging Interest from Inbound Tourists" (Thu May 28 2026 11:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu May 28 2026 11:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

An analysis of product scan data from inbound tourists in April 2026 by Payke Inc. revealed that tourists from Thailand, South Korea, and Taiwan showed high interest in specific Japanese cosmetics, daily necessities, and pharmaceuticals. The report concludes that this trend is influenced by a combination of factors, including price advantages in Japan, the scarcity of limited-edition products, seasonal factors in their home countries (e.g., yellow dust in South Korea), and buzz in local media.

AI Analysis

Frequently Asked Questions

Q: What is the data source for this report?: A: It is based on barcode scan data from inbound tourists using the Payke app in April 2026.
Q: Why were Thai tourists interested in Shiseido's sleeping mask?: A: Because the purchase price in Japan is significantly cheaper than in Thailand, and their visit coincided with a major Thai holiday period.
Q: What are the reasons for Korean tourists buying Japanese face powder and sanitary napkins?: A: The face powder is for skin troubles in spring, such as yellow dust, while the sanitary napkins are sought due to ongoing discussions in South Korea about their domestic price and quality.
Q: Why are Taiwanese tourists interested in a Japanese skin ointment?: A: The product is not officially sold in Taiwan, and it is cheaper to buy in Japan. It may also have been influenced by features in local travel media.
Q: What can Japanese companies learn from this analysis?: A: They can learn that the needs of inbound tourists vary by country and that a product strategy based on understanding factors like price, exclusivity, seasonality, and local media buzz is crucial.