New Trend in Inbound Consumption: Rapid Rise in "Functional Beverages & Daily Care" Product Viewership in South Korea and Taiwan (February 2026)
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Frequently Asked Questions
- Q: What is the main trend observed in inbound consumption data from February 2026?
- A: Inbound consumption is shifting from souvenir purchases to products related to daily life, such as health, beauty, and etiquette.
- Q: Which specific product categories are showing increased interest among inbound tourists?
- A: The categories showing increased interest are health-oriented functional beverages, easy-to-use daily skincare products, and care products related to grooming and etiquette.
- Q: What is the name of the barcode scan app used for data collection?
- A: The barcode scan app used for data collection is called "Payke" and affiliated apps.
- Q: Which nationality of tourists showed a particularly significant increase in scan counts for certain products in February 2026?
- A: South Korean tourists showed a particularly significant increase in scan counts for certain products in February 2026.
- Q: What specific product from Nippon Coca-Cola Co., Ltd. saw a significant month-on-month increase in scans among South Korean tourists?
- A: The product "Karada Sukoyaka Cha W 350ml PET Bottle" from Nippon Coca-Cola Co., Ltd. saw a 1.9x month-on-month increase in scans.