Shikishima Baking Co., Ltd. (Pasco) has begun selling "Nigipaku Friends Sanma Hamburg" in limited quantities on the support purchase service "Makuake" starting at 12:00 PM on June 30, 2026 (Tue). This product is a baby food that focuses on "self-feeding," born as the first initiative to commercialize employee ideas. It was developed as a new option to support children's sense of accomplishment when they can do it themselves, and to alleviate the burden on parents struggling with childcare. ▼ "Nigipaku Friends" Page (Makuake) https://www.makuake.com/project/nigipakufriends/ ・Product for Sale: Nigipaku Friends Sanma Hamburg ・Sales Period: June 30, 2026 (Tue) - July 30, 2026 (Thu) *Sales will end once the limited quantity is sold out, even within the sales period. ・Early Bird Special Offers on Makuake Limited quantities are available with early bird discounts of up to 20% off on the Makuake project page. ■ Why is Pasco Making Fish Hamburgers for Self-Feeding? This product was planned by a developer at Pasco, who is also a mother of two, based on her own childcare experience. Driven by the desire to "help parents who feel burdened by the daily routine of preparing baby food," she conducted surveys and interviews with parents inside and outside the company. The results highlighted common concerns among many parents. "Even though we know self-feeding is good, the burden of preparation and cleanup is heavy." "We want to feed our children fish, but dealing with bones and cooking is difficult, so we tend to avoid it." In response to these voices, the answer was "Nigipaku Friends Sanma Hamburg" using saury, which supports "self-feeding." ■ Feedback from Monitors and Recommendations from Experts In taste tests conducted prior to the launch, many parents expressed joy that the psychological and physical hurdles to "self-feeding" had been lowered. "I didn't expect my child to be able to eat this much by themselves." "The burden of preparation and cleanup has been slightly reduce