Why is BtoB lead generation becoming difficult?

Due to the spread of generative AI, site traffic has decreased, advertising costs have risen, and the effectiveness of traditional online strategies has declined.

What is important for BtoB marketing in the AI era?

Creating content chosen as a source for AI answers and optimizing resources toward strategies with higher conversion rates.

What is GEO (Generative Engine Optimization)?

Optimization techniques to ensure your content is cited or referred to when generative AI (LLM) displays search results.

AI News NQ Analysis

[Free Webinar] Reconstructing BtoB Lead Generation Strategies Based on Customer Behavior in the AI Era

NQ Score 84/100

N1 Content Completeness 90

AI Summary (NQ-processed)

Oroppas Co., Ltd. will speak at a webinar hosted by Excite Japan on May 26, 2026, discussing BtoB lead generation strategies in the AI search era.

AI Analysis

Frequently Asked Questions

Q: Why is BtoB lead generation becoming difficult?: A: Due to the spread of generative AI, site traffic has decreased, advertising costs have risen, and the effectiveness of traditional online strategies has declined.
Q: What is important for BtoB marketing in the AI era?: A: Creating content chosen as a source for AI answers and optimizing resources toward strategies with higher conversion rates.
Q: What is GEO (Generative Engine Optimization)?: A: Optimization techniques to ensure your content is cited or referred to when generative AI (LLM) displays search results.