Mixsoon (ミクスン), a Korean skincare brand rooted in pure ingredient philosophy, has announced the full-scale launch of its signature skincare product, "Bean Essence (Soybean Essence)," at Costco stores across Japan. Bean Essence ■ What is "Bean Essence"? "Bean Essence" is a serum developed with fermented soybean-derived ingredients as its base. It has consistently earned strong global support in markets including Korea and the United States as a multi-functional skincare product that delivers sebum and pore care, exfoliation, and hydration all at once. Embodying mixsoon's unique philosophy of "simple ingredient formulation"—focusing only on essential skincare components while eliminating unnecessary additives—the product has gained widespread acclaim from users. In addition to its proprietary formula leveraging fermented ingredients, the product is praised for its lightweight yet deeply moisturizing texture that leaves no greasy residue. This makes it easy to incorporate into daily skincare routines. On social media and in user reviews, it has gained popularity as a "skin-refining essence" and a "radiance-boosting skincare item," solidifying its status as the brand's signature product. ■ Comment from a mixsoon representative "We are delighted to see continued positive responses to mixsoon products in the Japanese market, and we're excited to bring our brand even closer to local consumers through Costco Japan. Moving forward, we will continue delivering high-quality products based on mixsoon's core philosophy of pure ingredientism and proven product efficacy." Going forward, mixsoon plans to expand its sales channels and increase brand awareness in Japan, aiming to strengthen consumer engagement through its high-quality skincare offerings. ■ About mixsoon Built on the brand philosophy of "Healthy skin begins with good ingredients," mixsoon is a minimal skincare brand that eliminates unnecessary components and carefully selects only what the skin truly needs. The brand