Who served as the creative director for the PARCO 2026 SUMMER season advertisement?

Kin Chan Coedel was appointed as the creative director for this season's advertisement.

Where is the desert setting for this summer advertisement located?

The setting is the beautiful desert of Jinshawan in Haiyan County, Haibei Tibetan Autonomous Prefecture.

What is the keyword and core concept used for this summer campaign?

The campaign uses the keyword 'Let go, Let in' to express the joy of transforming into a new self.

Who handled the music for the PARCO 2026 SUMMER advertisement?

The music was handled by Jonsi, the frontman and vocalist of Iceland's representative rock band Sigur Rós.

What technology was avoided in creating the imagery for this campaign?

The beautiful imagery for this advertisement was created without the use of any AI or CG.

AI News NQ Analysis

Following the SPRING Campaign, a New Work Featuring Kin Chan Coedel as Creative Director is Here! PARCO 2026 SUMMER Season Advertisement Released!

NQ Score 88/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Parco Co., Ltd. has unveiled its 2026 SUMMER season advertisement, a sequel to its SPRING campaign, set in the beautiful Jinshawan desert. The campaign, themed 'Let go, Let in,' encourages embracing change and new beginnings, featuring a journey to meet the 'Mother of the Earth.' It brings together top global creators, including creative director Kin Chan Coedel, stylist Zipeng Li, musician Jonsi of Sigur Rós, and choreographer Paul McGill.

AI analysis data is not yet available.

Frequently Asked Questions

Q: Who served as the creative director for the PARCO 2026 SUMMER season advertisement?: A: Kin Chan Coedel was appointed as the creative director for this season's advertisement.
Q: Where is the desert setting for this summer advertisement located?: A: The setting is the beautiful desert of Jinshawan in Haiyan County, Haibei Tibetan Autonomous Prefecture.
Q: What is the keyword and core concept used for this summer campaign?: A: The campaign uses the keyword 'Let go, Let in' to express the joy of transforming into a new self.
Q: Who handled the music for the PARCO 2026 SUMMER advertisement?: A: The music was handled by Jonsi, the frontman and vocalist of Iceland's representative rock band Sigur Rós.
Q: What technology was avoided in creating the imagery for this campaign?: A: The beautiful imagery for this advertisement was created without the use of any AI or CG.