Paidy Inc., the company behind Japan's leading pay later (Buy Now Pay Later) service Paidy, will celebrate surpassing 25 million app downloads (※) with a limited-time pop-up collaboration café, 'Paidy Cafe -A Place to Fulfill Dreams-', held for four days from July 9 (Thu) to July 12 (Sun), 2026, at café STUDIO in Harajuku, Tokyo. (※) Expected achievement by early July 2026. ■ Event Background — Paidy's Pay Later Service Hosts a Café Dedicated to Dreams Paidy operates under the purpose of 'Creating a world where people have confidence in their dreams and peace of mind.' Through shopping experiences, Paidy has long supported customers in achieving their dreams and goals. Paidy believes shopping is not merely consumption, but a positive step toward becoming the person you want to be or living the life you envision. As a 'flexible pay later service for you,' Paidy embodies this purpose by enabling everyone to shop in a fun, smart, and personalized way that fits their lifestyle. This 'Paidy Cafe -A Place to Fulfill Dreams-' marks the milestone of 25 million app downloads. It aims to express gratitude to loyal users while promoting the joy of having dreams—big or small. With just six months remaining in 2026 and summer vacation approaching, this event encourages visitors to reflect on their dreams and consider 'when and how they want to achieve them.' Under the concept that 'you can choose your own timing to fulfill your dreams,' the event offers experiential activities such as writing letters to your future self and interactive diagnostic content, allowing visitors to personally experience Paidy's core purpose. ■ Main Features of 'Paidy Cafe -A Place to Fulfill Dreams-' 1. 'Dream Letter' to Your Future Self A letter-writing activity where visitors express their current thoughts and aspirations to their future selves 3, 6, or 12 months ahead. Guests will receive an original Paidy envelope at the venue and can choose to write a letter addressed to themselves at one of the