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Even the Heian-kyo Noble 'Sakumaro' Gets Colorful! Package Renewal for the Crispy, Fizzy, and Smooth-Melting Snack 'Kuchidoke Koji Sakumaro'

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Frequently Asked Questions

Q: What is the main purpose of the packaging renewal for 'Kuchidoke Koji Sakumaro'?
A: The main purpose is to make the flavors more intuitive and enhance the sense of unity with the character 'Sakumaro', resulting in a more eye-catching and colorful look.
Q: When will the phased renewal of the packaging for 'Kuchidoke Koji Sakumaro' begin?
A: The phased renewal of the packaging for 'Kuchidoke Koji Sakumaro' will begin in March 2026.
Q: What are the key characteristics of the snack 'Kuchidoke Koji Sakumaro'?
A: The snack is known for its light, crispy texture and a unique, smooth-melting sensation that melts away the moment it enters your mouth.
Q: Who is the character 'Sakumaro' and what is his role in the snack's branding?
A: 'Sakumaro' is a Heian-era character who time-traveled to the Reiwa era, and his comical appearance is being updated to a colorful look to unify the brand image.
Q: What is the intended experience that 'Kuchidoke Koji Sakumaro' aims to provide to consumers?
A: It aims to deliver a colorful 'snack time' filled with cross-generational smiles, perfect for adults with a drink or children with a soft drink.