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Nanyo, Yamagata-based Kimono Upcycle Brand 'OUNCHAN' Holds First Runway Show in NY

NQ Score 56/100

AI Summary (NQ-processed)

OUNCHAN, a kimono upcycle brand, presented its 'Mythic Birds' collection at New York Fashion Week on February 14, 2026. The brand focuses on reconstructing vintage kimono fabric into modern apparel.

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Frequently Asked Questions

Q: What kind of brand is OUNCHAN?
A: It is a kimono upcycle brand based in Nanyo, Yamagata, focusing on modern fashion.
Q: What was the result of the NY presentation?
A: The first runway show received great acclaim, providing confidence for international expansion.