[Rakuten Securities Usage Survey 2026] 42.5% of users say 'I don't focus on points' - Gap between image and reality revealed
NQ Score
80/100
N1 Content Completeness
9
AI Summary (NQ-processed)
CocoMoola's 2026 Rakuten Securities usage survey finds that while 'Rakuten Points' is the top reason for continued use, 'banking integration' is supported at nearly the same rate. 42.5% of users do not focus on 'poi-katsu', revealing that high convenience prevents churn even after point adjustments.
AI Analysis
Frequently Asked Questions
- Q: What is the main reason for using Rakuten Securities?
- A: Point rewards and banking integration are the primary drivers.
- Q: Do users actively participate in 'poi-katsu' on Rakuten Securities?
- A: Over 40% of users reported they do not particularly focus on it.
- Q: Do users utilize other brokerage accounts?
- A: Yes, more than half of the users divide their usage based on their objectives.