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OSAJI Launches 'Brand Redefinition' Project Ahead of 10th Anniversary: The Power of Self-Expression to Change Lives—Lessons from Gunma Elementary Students and My Daughter

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Frequently Asked Questions

Q: What significant milestone is OSAJI approaching, and what project has been launched in preparation for it?
A: OSAJI is approaching its 10th anniversary in January 2027 and has launched a 'Brand Redefinition' project in preparation.
Q: What is OSAJI's newly established corporate message, and what does it aim to convey?
A: OSAJI's first-ever corporate message is 'Make life dramatic, make the world romantic,' symbolizing their brand redefinition.
Q: How did OSAJI involve its employees in the brand redefinition process?
A: OSAJI held employee-led workshops focused on 'OSAJI's Role. Our Future,' encouraging staff to think and dialogue about the brand's philosophy.
Q: What was the nature of the invitation-only event held on February 10, 2026?
A: The event was an invitation-only gathering for approximately 300 guests, featuring performances, sensory experiences with food and scents, and showcasing the brand's new stance.
Q: What was the core focus of the six-month dialogue process undertaken by OSAJI leading up to its 10th anniversary?
A: The six-month dialogue process focused on rethinking the brand's 'Purpose' for its next stage, emphasizing individual employee 'Self-Understanding and Understanding Others'.