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Ueno Nakamichi Shopping Street and Students Develop 20 New Products

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NPO Origami collaborates with Ueno Nakamichi Shopping Street to develop 20 new products with students.

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Frequently Asked Questions

Q: What kind of collaboration did NPO Origami and the Ueno Nakamichi Shopping Street undertake?
A: NPO Origami collaborated with the Ueno Nakamichi Shopping Street to develop 20 new products annually with students. They also engaged in various activities such as holding the "Ueno Quiz Walk," developing collaborative products with local stores, and planning/managing the festival.
Q: What are some of the new products that were developed?
A: A variety of products were developed, including a special booklet focusing on tonkatsu restaurants, a "tonkatsu sandwich" in collaboration with the tonkatsu restaurant "Tonpachi-tei," the "Futago no Mogumogu Set" with the Japanese confectionery store "Kameido," "cold tea" and "matcha shaved ice" with the tea shop "Kiminoen," "Ema (wishing plaques)" designed by Tokyo University of the Arts students, "omamori (amulets)" and "acrylic stands" in collaboration with the manga "Blue Period," and "Gokaku" (passing exam) chopsticks with the long-established chopstick maker "Daikokuya."
Q: What kind of participatory content was offered as part of the festival planning?
A: Participatory content for visitors included the "Pinwheel Workshop," "Original Ema Creation," "Co-creation Monument," "Ueno no Mori Shindanjo!" (Ueno Forest Diagnosis!), "Hikari Asobi" (Light Play), and the "Ueno Quiz Walk Grand Festival." These aimed to foster a sense of unity among visitors and deepen their affection for Ueno.
Q: How are students involved?
A: Students are involved in various aspects of the project, including planning and developing new products, planning and managing the festival, disseminating information using social media and ICT sites, operating "Ueno Club," designing ema through competitions, planning Ueno guide tours for international students, and designing the "Gokaku" chopsticks.
Q: What is the "Creating the Future Shopping Street" project?
A: This is a shopping street support project by the Tokyo Metropolitan Government. It aims to promote shopping streets throughout Tokyo and revitalize the regional economy by providing subsidies to shopping streets actively engaged in creating new, era-appropriate shopping streets, based on their Grand Designs.