Orient Corporation (Chiyoda-ku, Tokyo, President and CEO: Shin Umemiya, hereinafter "Orico") will launch a new initiative targeting AEON Card members on its automobile sales platform "Culumo" starting July 1, 2026. Customers who use auto loans through "Culumo" will receive Orico points equivalent to up to 2% during the campaign period. In the future, Orico plans to sequentially expand the target audience to include Orico Card members and others, aiming to improve convenience and provide new purchasing experiences when buying a car. ■ "Culumo" Service Overview "Culumo" is a closed-end automobile sales platform operated by Orico. It features vehicle information held by Orico member automobile dealerships, targeting customers with whom Orico has established customer touchpoints, such as card members and financial institution customers. Customers can complete everything from vehicle searches to loan applications online via smartphones and other devices. Unlike general customer acquisition media, this platform enables approaches to customers with a high likelihood of purchase, contributing to improved negotiation efficiency and expanded sales opportunities for member dealerships. ■ Key Features of This Initiative Initially rolled out to AEON Card members, with plans for sequential expansion to Orico Card members and others in the future. Customers who contract an auto loan through "Culumo" will receive Orico points equivalent to up to 2% during the campaign period. Provides economic benefits to customers when purchasing automobiles, and added value to member dealerships through lead generation and sales promotion. Creates new customer touchpoints beyond financial services through collaboration with partner companies and member bases. ■ Future Outlook Orico aims to provide new added value across the entire value chain, from customer acquisition, sales, and loan utilization to resale, not limited to financial services. In its medium-term management plan, which begins in fi